I was stretching my legs at work the other day when a curious buzzing noise caused me to look up. There, up in the sky, was a small propellor-driven plane towing a banner reading “Geico”. Really, Geico? This is the best you have now? I picture a bunch of suit-clad assholes in a board room somewhere, frowning at a chart with nasty looking downward pointing arrows. “We’ve flooded the market with caveman ads, and for some reason that doesn’t seem to be doing the trick! Gentlemen, no one leaves this room until we come up with a fresh idea.” And then sixteen hours later, someone convinces everyone else that they can capture the coveted “outside and looking up” demographic by pulling shit behind a plane. Continue reading